Yes, optimising for Bing is definitely worth considering, especially with its growing reach in the UK. According to Ofcom’s Online Nation Report, Bing reaches 18.5 million adults, making up 39% of the search market.
- Bing has a substantial user base, despite Google’s dominance.
- Bing's reach in the UK is still significant, offering a great opportunity.
Bing vs Google: Key Differences
Bing tends to prioritise exact keyword usage, while Google focuses more on semantic relevance. This distinction can be useful when conducting A/B tests or adjusting content to better align with Bing’s algorithm.
- Bing values exact keyword matches more than Google.
- Testing exact keyword usage can boost performance on Bing.
Importance of Meta Keywords and Social Signals
Unlike Google, which has downplayed the role of meta keywords, Bing still considers them as a ranking factor. Additionally, social media signals are explicitly factored into Bing’s ranking system.
- Bing still values meta keywords and social signals for ranking.
- Optimising meta keywords can enhance visibility on Bing.
Bing Webmaster Tools and Performance Tracking
Bing Webmaster Tools offers more detailed, actionable recommendations compared to Google Search Console. It focuses on technical SEO issues like missing tags and sitemap errors, which can help improve site performance.
- Bing’s webmaster tools provide more granular insights and recommendations.
- Use these tools to identify and fix technical issues like missing tags.
Multimedia and Local SEO for Bing
Bing places significant weight on multimedia SEO (images, videos) and the tagging of file names. It’s also crucial for local businesses to claim and optimise their Bing Maps listing to improve local visibility.
- Multimedia optimisation is key for ranking on Bing.
- Local businesses should ensure they are listed on Bing Maps for better credibility.
Setting Up Bing Webmaster Tools
To make the most of Bing, it’s essential to set up Bing Webmaster Tools and submit your sitemap. By comparing performance across Google and Bing, you can fine-tune your strategy for both search engines.
- Submit your sitemap to Bing Webmaster Tools for better tracking.
- Monitor performance on both Bing and Google to optimise your strategy.