SEO Content Strategy Services

Content is king. 

It's been said before. 

But content that isn't positioned correctly is the pauper. 

And content that isn't optimised correctly for Google Search is the ultimate loser.

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Freelance Content Strategy Services

The service includes:

• A detailed SEO content audit - how is your content currently performing on Google Search?
• Competitor content analysis - how does your website's content compare to the organic competition?
• New content strategy - how can you expand your website's structure in order to capture more existing demand?

Website Content Auditing

• Copywriting when done well can massively benefit a website and the businesses users but it needs to be set up technically correctly
• The correct content can benefit a website organically for years to come by increasing organic traffic - and the right organic traffic
• Answering prospects frequently asked questions in a useful way can help your potential customers with the answers getting pulled into LLMs/AI search
• Following E-E-A-T guidelines helps you to build trust on your website with users 

Who am I?

I'm Joe Fisher - an experienced SEO content specialist for over a decade. I've been writing copy and creating bespoke content strategies that entire time and have seen significant organic impact from these campaigns.

My SEO case studies are here.

Typical content issues that affect SEO I can help with:

• Keyword cannibalisation
• Thin/weak content 
• Poorly structured content 
• Website content performance has been hit by an algorithm update
• Content not attracting sales/enquiries
  

Content Strategy FAQs

• What is an SEO content strategy?

It's a website content plan and roadmap designed with organic search in mind. Organic data is used to substantiate it such as page and query performance/search volume data.

• What is the 80/20 rule in SEO?

80% of the traffic generally comes from 20% of the website's content. And vice versa. Not a hard and fast rule though!

• How do you create a good content strategy?

Research keywords and competitors > publish content > cull and iterate.

• How long does it take to see results from good SEO content?

It depends on the industry but generally within 3 months we can see the needle move. More competitive/saturated industries may take around 6.

The benefits of good SEO content

• Capture more tailored organic demand from visitors
• Your website becomes a real authority in your specific niche/topic 
• Evergreen content (like this page) can pay off eternally
• Increase positive user behaviour metrics like time spent on page and lower bounce rates 
• It saves you having to answer as many questions when they do enquire!
• Good content can naturally attract backlinks which sends referral traffic from relevant websites 

Types of website content I produce for SEO

• Long form guides for TOTF informational searches 
• Comparison guides 
• Landing pages for commercial traffic
• FAQ content for supporting commercial pages 
• Reactive blog content 
• Subservice/industry targeted landing pages
• Product category descriptions and product descriptions

Get in touch with me if you'd like to optimise your businesses content, and content strategy to resonate better with both users and Google's search engine.