UK Freelance SEO Consultant

Organic Search Specialist

Hi, I'm Joe Fisher 👋

I'm a freelance SEO consultant helping businesses across the UK grow their organic traffic.

Book a Free 30-min call 📞

✅ Accepting new clients IN 2026

10+ Years of experience

Trusted by SEO clients across

eCommerce

Online stores looking to increase product sales from organic search. eCommerce has changed with the development of AI and the levels of customisation for users improving every year. Larger stores need a logical taxonomy for better organic search results and stores with a small number of SKUs really benefit from strong branded work.

B2B

Business-to-business websites looking to increase leads and enquiries via organic search. I tend to look at the following for B2B SEO clients - landing pages around locations, industry demographics and sub services - similar to how fisherseo.com is set up.

SaaS

Software companies wanting to increase the number of demos and sign ups from organic search. I’ve worked with a few SaaS brands wanting to expand organically into different country versions. With the constant flow of software updates - this can really be utilised on both blog posts and commercial pages.

Freelance SEO Services for your UK Business

  • ⚙️ Technical SEO

    • Technical Audits
    • Indexing Audits
    • Technical Issue Fixes
    • Sitemap Rebuilds
    • Migration Redirect Mapping

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    I work on websites that are pre/post migration and they generally need help with a solid redirect plan to ensure user experience doesn’t suffer. Common technical issues include broken links, JS issues, canonicals set up incorrectly, hreflang issues, broken redirects/redirect chains and orphaned pages.

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  • 🔍 SEO Audits

    • Content Audits
    • Technical Audits
    • SEO Opportunities
    • Competitor Reviews
    • Keyword Research

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    SEO audits are the initial phase of any comprehensive search strategy. Benchmarking how a site is performing with Search Console/GA4 alongside a well configured crawl can help to map priorities for years to come.

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  • 📍 Local SEO

    • Google My Business/Google Business Profile Optimisation
    • Local on page optimisation
    • Directory listing submisssions

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    Local SEO is still incredibly important even though the industry doesn’t see it as hip and happening as AI search. Ranking well for locations is something I pride myself on - feel free to google SEO Sheffield and you should see this site appear.

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  • 🛒 eCommerce SEO

    • Product page optimisation
    • Google Merchant Centre feed optimisation
    • Product Category optimisation

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    I achieved an 86% organic increase in revenue for a store and the main bulk of the SEO strategy was around expand the product category pages. The majority of non brand discovery queries arrive at category page level - they are definitely not to be neglected.

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  • ✍️ Content Strategy

    • SEO copywriting
    • Site structure reviews
    • FAQ audits and informational query research
    • Copy strategies

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    After the helpful content update and the release of the E-E-A-T guidelines it’s clear that the algorithm still places a huge amount of importance on well written content. Whether it’s a YMYL industry or a site selling squishy toys - content can capture demand when written in the right way for NLP and users.

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  • 🤖 AI Search

    • AI Search reporting
    • AI Search optimisation
    • Bing Webmaster Tool submissions and reporting
    • Citation building

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    AI search is all the rage. To take true advantage of it your site must be set up to become an answer engine itself - and a true topical authority.

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  • 📊 SEO Strategy

    • Competitor and keyword research
    • SEO roadmap planning
    • SEO resource prioritisation
    • On/off page SEO strategies

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    After spending the first part of my career on SEO delivery I transitioned to strategy and now do a mixture of both. I’ve worked with company C suites to determine where website resource should go and I’ve worked alongside Google ads/social and email teams.

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  • 🚀 Traffic Loss Recovery

    • Traffic loss audits
    • Page loss audits
    • Channel loss audits
    • Organic Traffic recovery actions and reporting

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    Losing traffic to your website can be painful. At Fisher SEO I’ve worked with clients who’ve had substantial click losses and helped them to recover. By using data analysis and formulating a plan to prune/improve content - it can be done over time.

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  • 📈 Whitelabel SEO

    • Digital marketing agency support for existing clients
    • SEO training for staff
    • Agency optimisation
    • Help with SEO pitches

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    I do also provide a service of support for agencies not looking to hire in-house yet. I’ll happily take an email address and deliver and liaise with clients on behalf of your marketing agency.

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My simple SEO process

  • 1️⃣ Analyse Data

    Gather raw and third party data to give real context into the search landscape both on and off site.

    Tools I tend to use for this:

    • GA4/Google Analytics
    • Google search console
    • Screaming Frog
    • Seranking
    • Looker Studio

  • 2️⃣ Create Action List

    Make a list of bespoke on and off page actions that can be implemented on the site to improve organic visibility. I’ll use google sheets to create the action list in order of priority for your businesses website.

  • 3️⃣ Report and Iterate

    Judge the impact of these actions and either continue with the same process or adjust the strategy depending on results. This is an ongoing process (a lot like continuously going to the gym) but over time it does compound with the right SEO actions.

UK Brands I've worked with

FAQs about freelance SEO Consultancy

Should I choose a freelance SEO or PPC specialist?

It depends on your businesses goals, generally short term PPC - long term SEO.

How to choose the right freelance SEO consultant

Check for raw data in their case studies is the main key.

How to become a freelance SEO specialist

Optimise your own website and test, test, test.

How much does a freelance SEO cost

Between a few hundred pounds a month up to £10k a month.

Why choose a freelance SEO over an agency

Better response times, more dedicated personal service.

View more guides/blogs

The Three Pillars of SEO

After doing this for around a decade I've seen tons of algorithm updates. I've seen the helpful content update decimate websites set up in a programmatic, low quality way.

I've seen the BERT update favour websites targeting longer tail queries and even the good old trusty Core Web Vitals make everyone panic when pages don't all score green.

This is why over time as my SEO specialist knowledge has deepened and I've seen through the BS that some practitioners have spouted - I've always stuck by these three foundations for good SEO.

Sticking to these have helped me achieve page 1 rankings for my clients effectively - especially on mobile (remember Google indexes on mobile first rather than desktop).

1)Technical SEO

I check whether your site is mobile friendly. Whether it passes core web vitals. How indexable and crawlable it is to Googlebot.

2) Content

I check whether the content answers the users queries - whether it's in depth enough and whether it passes E-E-A-T elements.

3) Links

I make sure your website has a healthy backlink profile. This along with competitor backlink analysis allows a strategy to be created.

Previous SEO Results

  • 🚀 86% increase in organic revenue for large sports marketplace eCommerce store

    For Kitlocker.com I analysed the sport's brands taxonomy in detail to check how we could improve the organic search (exactly like I can do for your store). After this analysis I noticed organic opportunities around expanding the site structure with longer-tail subcategories which brought in new organic revenue streams.

    View SEO Case Studies 

  • 🚀 251% increase in organic revenue for UK based Chocolatier via product category expansion

    For a shopify store based down south - the product collection pages were underoptimised when it came to on-page SEO. Heading tags, product category descriptions and internal links were all underutilised.

    View SEO Case Studies 

  • 🚀 40+ new organic purchasers for nature inspired gift store on Shopify

    This eCommerce store sat in a more targeted niche/verticle in terms of nature inspired products. It sat as a kind of marketplace - and even though the products were of a high quality - the site was using the manufacturers product descriptions and had typical shopify technical SEO issues.

    View SEO Case Studies 

SEO explained simply

A strategy call to run through your website's current challenges and how I can help.

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