THE GOOGLE SURGE - 6 Month SEO Strategy ⚡
For a while, I was trying to think of a name for the 6 month SEO campaign I implement. Then the name came out of nowhere - THE GOOGLE SURGE.
Surge - to move quickly and powerfully.
Google - well, a search engine.
Google Surge - to move quickly and powerfully in the search engine.
Even though the campaign is 6 months long - results can become apparent faster than this. And in terms of established businesses - 6 months isn't that long! But, it's a realistic timeframe for holistic improvement.
How do you move quickly and powerfully in Google search?
- Don't copy what your competitors are doing
- Create content for search queries BEFORE they become saturated
- Create assets for search queries BEFORE the competition does
- Futureproof your website as an organic asset by not just following Google's guidelines to the letter. Interpret them in the correct way for your business
What to include in a 6 month SEO strategy?
MONTH 1
- An Audit
- Using raw data from Google Search Console initially rather than 3rd party data.
- Segment your click and impression data into brand vs non-brand.
- Segment your click and impression data into subfolders.
- Audit your index profile.
- Reporting Set Up - set up Looker studio to provide monthly reports. set up keyword tracking after the research below.
- Keyword Research - perform keyword research for category pages. perform keyword research for product/service pages. Cluster keywords. Do competitor keyword research. Do entity research. Segment keywords into informational/commercial/navigational/transactional.
MONTH 2
- Keyword Mapping
- Fixes from the audit
- On Page Optimisation
MONTH 3
- Create Precision Pages
- Site Navigation Audit
- Internal Linking Audit
MONTH 4
- Schema Audit
- On Page Actions Review
- Additional Asset Optimisation
MONTH 5
- Backlink Audit
- Audit Fixes Review
- New Precision Pages Review
MONTH 6
- Competitor Progress Comparison
- Additional Assets Review
- 6 Month SEO Audit
I have nearly a decade of SEO experience working independently, for agencies and in-house this is the strategy to be most effective.
My linkedin - https://www.linkedin.com/in/joemfisher/
SEO explained simply
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