SEO Audits

Comprehensive SEO Audit Process

Depending on the goals and size of your site and business, I’ll prioritise certain elements and may not include all of these steps unless necessary.

Initial Consultation and Goal Setting We start by discussing your business objectives, target audience, and specific marketing goals. This helps us understand your needs and set realistic SEO goals.

  • Review current website performance using analytics tools.
  • Identify key performance indicators (KPIs) for success.
  • Set measurable SEO goals.

Technical SEO Audit We ensure your website's technical aspects are optimised for search engines. This includes checking for any issues that might hinder search engine crawling or indexing.

  • Check website loading speed and performance.
  • Ensure mobile-friendliness and responsive design.
  • Identify and fix broken links and 404 errors.

Content Audit We analyse your existing content for relevance, quality, and optimisation. This helps identify areas where your content can be improved or expanded.

  • Assess current content for relevance and quality.
  • Identify content gaps and opportunities.
  • Ensure proper use of headings (H1, H2, etc.).

On-Page SEO Audit This involves optimising individual pages to improve rankings and visibility. Each element of the page is checked for optimisation and user experience.

  • Optimise meta titles, descriptions, and headers.
  • Check keyword density and relevance.
  • Ensure content aligns with user intent and search queries.

Off-Page SEO Audit We evaluate your website's presence and performance outside your own site. This includes analysing backlinks and your overall online reputation.

  • Analyse backlink profile for quality and relevance.
  • Identify and disavow toxic backlinks.
  • Assess social media presence and engagement.

Local SEO Audit We ensure your business is visible to local customers. This includes optimising local listings and ensuring consistency across platforms.

  • Ensure NAP (Name, Address, Phone number) consistency.
  • Optimise Google My Business profile.
  • Check for local citations and directory listings.

Ecommerce SEO Audit We optimise your online store to increase visibility and sales. This ensures your products are easily found by potential customers.

  • Optimise product titles and descriptions.
  • Ensure proper use of structured data for products.
  • Check for duplicate content across product pages.

Analytics and Reporting Tracking performance is crucial to measure the success of SEO efforts. We set up tools to monitor and report on your website's performance.

  • Set up and configure Google Analytics and Search Console.
  • Track KPIs relevant to SEO goals.
  • Generate detailed SEO audit reports.

Competitor Analysis Understanding what your competitors are doing can give you an edge. We analyse their strategies to help you outperform them.

  • Identify main competitors in the industry.
  • Compare competitor websites for SEO strategies.
  • Analyse competitor content and backlink profiles.

Visual and UX Audit We ensure your website is visually appealing and user-friendly. A good user experience can significantly impact your SEO and conversion rates.

  • Assess website design for user-friendliness and aesthetics.
  • Ensure smooth and intuitive navigation.
  • Check for accessibility compliance.

SEO Tools and Checklists Using the right tools and checklists ensures a thorough audit. We employ industry-leading tools to provide detailed insights.

  • Utilise tools like Screaming Frog, Ahrefs, SEMrush, and Moz.
  • Follow an SEO audit checklist to cover all aspects.
  • Use templates to streamline the auditing process.

Implementation and Recommendations We provide clear, actionable recommendations based on the audit findings. Our team helps implement these changes to ensure improvement.

  • Provide prioritised recommendations based on impact and effort.
  • Implement technical and content changes.
  • Regularly review and adjust strategies based on performance data.

Ongoing Review and Monitoring Regular monitoring and adjustments ensure continuous improvement. We keep track of your SEO performance and make necessary adjustments.

  • Schedule regular SEO audits to stay updated with algorithm changes.
  • Monitor website performance and adjust strategies accordingly.
  • Provide ongoing support and updates.

Transparent Reporting We maintain open communication and provide clear, detailed reports. This helps you understand the progress and impact of our SEO efforts.

  • Deliver comprehensive audit reports with visual aids.
  • Use symbols and indicators to highlight key findings.
  • Maintain open communication about progress and results.

By following this comprehensive SEO audit process, you can ensure your site is optimised for search engines, providing a high-quality user experience, and staying ahead of competitors in the market.

SEO explained simply

A strategy call to run through your website's current challenges and how I can help.

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