Freelance eCommerce SEO Services and Consultancy
Is your online store not capturing demand and selling products through organic search? I can help.
eCommerce SEO Consultancy - Who am I?
My name is Joe Fisher, a freelance eCommerce SEO consultant and I have nearly a decade of experience creating and implementing eCommerce SEO Campaigns.
I love working with eCommerce stores to help build their brand further and ultimately increase sales from organic search.
I've worked with small start-up stores and internationally renowned brands, working as essentially a fractional head of SEO.
Not averse to dabbling in ecommerce myself, I've also had experience in testing out my own eCommerce stores - so I could learn the process of dealing with wholesalers/suppliers and the full process from end to end.
How does eCommerce SEO benefit a store?
A well optimised store can capture organic demand (and sales) from:
- product searches
- category searches
- comparison queries
- TOTF informational queries
Capturing this demand generally has a better conversion rate than google ads - due to the trust signals involved. You can reduce your online shop/marketplace's reliance on Google Ads if it's aligned properly organically - to help you really stand out in a market.
What's my eCommerce SEO process?
My organic process covers the three pillars to truly ensure your website leaves no stone unturned.
These are
-
Technical SEO - involving auditing and technical fixes for your eCommerce store to ensure it's being crawled and indexed effectively by Google Search.
- Content Strategy - for larger stores with a higher number of SKUs this involves analysing the product taxonomy and looking for opportunities to improve the category structure. For smaller stores this may involve content around informational searches like product and comparison guides to increase brand awareness and topical authority.
- Link Building and Analysis - this involves analysing how your brand appears on third party websites. Are they driving traffic? How is your brand's reputation percieved online?
How much do I charge for eCommerce SEO?
- £300 per day - with a minimum of 2 days for a monthly retainer
Which eCommerce website platforms do I work with?
I've also worked with custom coded set ups and headless CMS's - no matter what your set up - the same best SEO practices apply.
What are the benefits of working with an eCommerce SEO freelancer over an agency?
- Your business has one point of contact
- You work with a dedicated search specialist
- Costs are not as great as I have less in terms of overheads
I've written a blog post regarding this as I do believe there are positives and negatives to both
What result![]()
s have I achieved for eCom clients?
- 251% increase in revenue for a UK based Chocolatier on Shopify
- 158% increase in organic revenue for a Health and Wellness Store on Shopify
- 40+ new purchasers for a nature inspired gift store
- 49% increase in Organic Revenue for a Sports Brand - up £400k
My full collection of eCommerce SEO case studies is here
How has eCommerce SEO changed over time?
eCommerce SEO has evolved with the times and there is now a huge focus on AI search. Luckily after doing tests and looking through reputable research - I've come to the conclusion that 90% of GEO (Generative Engine Optimisation) is just good SEO.
The same rules apply - brand is incredibly important and optimal UX still benefits organic search.
What size of eCommerce store do I work with?
- Start up stores with budget looking to build
- Stores doing £100k in revenue
- Stores looking to expand internationally
- Established brands looking to break into new markets
Which actions do I perform for eCommerce websites to help their SEO?
- Keyword Research
- Competitor Research
- Technical SEO Audits
- Backlink Analysis and Building
- Content Strategies
- Off Page SEO
- On Page SEO
- Schema Analysis
- Technical SEO fixes
- Google Merchant Centre Audits
- Product Category Optimisation
- Content Writing
Feel free to book a call to discuss the above and let's chat about how I can help your eCommerce brand grow organically.
SEO explained simply
A strategy call to run through your website's current challenges and how I can help.