DTC Religious Gifts Shopify Store - eCommerce Case Study - Joe Fisher
Background
Company: US Based Religious Gifting Store (name confidential)
Platform: Shopify
Headline Result: 33% increase in revenue from Search in 12 months ($160k+)
Products and target audience:Β This online Judaica store offers a diverse range of products, catering to a modern audience interested in contemporary Jewish gifts. The product categories include Jewish jewelry, Mezuzahs, wedding gifts, kids' gifts, and items made in Israel. With a focus on curated and modern Judaica, the store features a variety of collections, such as Hanukkah Superstore Decorations and Chai Modern Seder Plates, appealing to individuals seeking stylish and unique Judaica items. The target audience includes those looking for well-designed, clever, and beautiful Jewish gifts, with an emphasis on modern aesthetics and exceptional customer service.
SEO Campaign
Work Completed:
- Identified and implemented new collection pages
Issues found and actions taken:
- Ran reports to identify orphaned collections using the sitemap and referred to GA, GSC, and crawl data.
- Determined the need to keep collections, mapped them and ensured no duplicates of other collections.
- Checked for collections not linked in the navigation and added them where possible, recommending additional additions if needed.
Results:
Traffic:
Revenue:
SEO explained simply
A strategy call to run through your website's current challenges and how I can help.