Boost Engagement Rate with GA4 & Screaming Frog

What is Engagement Rate?

In GA4, engagement rate measures the percentage of sessions with meaningful user interactions, like clicking a link or spending time on a page. It’s a better metric than bounce rate because it tracks deeper engagement, with sessions lasting over 10 seconds, having at least two page views, or triggering a key event.

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Finding Low Engagement Pages

  1. Set Up Screaming Frog with GA4 API: Crawl your site using Screaming Frog and integrate GA4 data.
  2. Look for Low Engagement Rate: Filter by engagement rate (e.g., less than 0.5) and sort by pages with the most sessions.
  3. Evaluate Pages: Focus on pages that drive revenue, such as product or collection pages. Pages like policy or shipping info are less critical for engagement.

Why Pages Have Low Engagement

  1. Match User Intent: Check if the page aligns with user intent. For example, a β€œfire pit” page might underperform if it focuses on a narrow product type, like chimineas, rather than a broader selection of fire pits.
  2. SEO Issues: Review keywords and content. Pages that rank lower for relevant queries (like β€œsteel fire pits”) may need better content or product coverage.

Actions to Improve

  1. Adjust Content: Update product pages to match user expectations. For example, use "fire pits" instead of focusing solely on "chiminea."
  2. SEO and UX Improvements: Check for missing keywords and enhance imagery or product variety.

By identifying pages with low engagement, you can refine content and boost performance.

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