What is Engagement Rate?
In GA4, engagement rate measures the percentage of sessions with meaningful user interactions, like clicking a link or spending time on a page. It’s a better metric than bounce rate because it tracks deeper engagement, with sessions lasting over 10 seconds, having at least two page views, or triggering a key event.
Finding Low Engagement Pages
- Set Up Screaming Frog with GA4 API: Crawl your site using Screaming Frog and integrate GA4 data.
- Look for Low Engagement Rate: Filter by engagement rate (e.g., less than 0.5) and sort by pages with the most sessions.
- Evaluate Pages: Focus on pages that drive revenue, such as product or collection pages. Pages like policy or shipping info are less critical for engagement.
Why Pages Have Low Engagement
- Match User Intent: Check if the page aligns with user intent. For example, a “fire pit” page might underperform if it focuses on a narrow product type, like chimineas, rather than a broader selection of fire pits.
- SEO Issues: Review keywords and content. Pages that rank lower for relevant queries (like “steel fire pits”) may need better content or product coverage.
Actions to Improve
- Adjust Content: Update product pages to match user expectations. For example, use "fire pits" instead of focusing solely on "chiminea."
- SEO and UX Improvements: Check for missing keywords and enhance imagery or product variety.
By identifying pages with low engagement, you can refine content and boost performance.