Keyword cannibalisation occurs when multiple pages compete for the same search query, which can harm your SEO performance. To detect this, start by using Google Search Console.
- Look for instances where several URLs receive clicks or impressions for the same query.
- This often signals keyword cannibalisation, where multiple pages target the same keyword.
Using Search Analytics for Sheets to Detect Cannibalisation
A more efficient way to spot keyword cannibalisation is by using the Search Analytics for Sheets Google Sheets extension.
- This tool allows you to pull search query data and identify which URLs are competing for the same terms.
- It helps you find issues that might not be visible in Google Search Console alone.
Steps for Identifying Cannibalisation
After setting up the Search Analytics for Sheets, pull data on queries and pages. You can then use a simple count formula to track how many different URLs are appearing for each query.
- Count the number of URLs competing for specific queries.
- Highlight any search terms that appear for multiple pages, indicating a potential cannibalisation issue.
Resolving Cannibalisation
Once you identify cannibalisation, review the pages competing for the same keywords. Adjust the content or target keywords to resolve conflicts and improve the performance of your SEO campaign.
- Modify content to ensure each page has a clear, distinct keyword focus.
- Redirect or consolidate pages that target the same keyword to streamline SEO efforts.