Microsoft Clarity is a free tool that analyses user behaviour on your website. It provides heatmaps, session recordings, and other data to optimise user experience (UX) and improve SEO.
I set it up on fisherseo.com about 100 days ago. Here’s what I’ve found so far.
User Intent Insights
Clarity breaks sessions into three categories: high intent, medium intent, and low intent. Out of 500 sessions, 18 were high intent, 252 were medium, and 423 were low. The goal is to increase high-intent sessions.
Rage Clicks & Quickbacks
Clarity tracks rage clicks (multiple clicks out of frustration) and quickbacks (users quickly return to the previous page). These insights show if users are finding what they need or leaving in frustration. If a page has a lot of quickbacks, it might not match user intent and could hurt SEO.
Heatmaps
Heatmaps show where users are clicking. On my homepage, the contact link gets the most clicks. This data is helpful for adjusting site layout and highlighting key areas. It also shows where users click without finding internal links, suggesting a need for more links or content.
Scroll Depth
Clarity tracks how far users scroll. If they drop off early, the above-the-fold content needs to be more engaging. For example, one of my landing pages had a sharp drop-off as soon as users scrolled below the fold, indicating that the content needs improvement.
Internal Links
If users click sections of content without internal links, it might be worth adding them. I’ve seen this with a section about my approach to SEO consulting. Adding relevant links could provide more value to users.
Traffic Sources
Clarity shows where traffic comes from—organic search, paid ads, direct, or referrals. This helps gauge the performance of your SEO efforts and any paid campaigns you run.
Final Thoughts
Microsoft Clarity is a powerful tool for understanding user behaviour. By using it, you can improve both UX and SEO by refining your content, navigation, and internal links to better meet user needs.