Case Study - Select Distinct

Select Distinct are a power bi / business intelligence consultancy, based near me in Worksop. They're headed up by the experienced data experts Simon Harrison and David Laws.

If you're unaware about what power bi services they provide and what business intelligence is, it's playing with business data in a very productive way! 

A bit like SEO in the fact it's all about letting businesses look behind the curtain at data, to see what's working and what isn't. 

And here's their nifty logo:

Highlights

- Implemented long-tail keyword targeting pages

- Reviewed service pages to tailor to search queries

Full story

I met Simon in the infancy of my full time independent SEO consulting phase - after leaving an eCommerce focused agency. 

He mentioned how the traffic was growing on his website and that it was moving in the right direction, but it was mostly informational content. 

Being a B2B business - building credibility and trust is paramount and the blog posts had helped to do this.

This allowed me to see commercial opportunities on the site, where we could combine both industries x services to target long-tail high converting search queries.

I created 25 pages targeting terms like data analytics for ecommerce companies and power bi for retail businesses - and they shot to the top ten fairly quickly, and they've been their ever since.

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