Health and Wellness Shopify store - eCommerce Case Study - Joe Fisher
Background
Company: Health and Wellness Store (name confidential)
Platform: Shopify
Headline Result: 158% increase in revenue from Search in 12 months
Products and target audience:Β This company specialises in providing high-quality sea moss products (gels, capsules, gummies etc), emphasising strict quality control measures and a commitment to ethical, sustainable harvesting and processing. The target market is health-conscious individuals looking for natural and holistic solutions to improve their well-being. More specifically, those interested in enhancing their energy levels, supporting their immune system, and promoting healthy skin and hair.Β
SEO Campaign
Work Completed:
- Technical SEO Audit - due to the low amount of SKUs, technical elements were a priority
- Technical FixesΒ
- Tag Pages Review
- Internal Linking Strategy
Issues found:
User Experience and Navigation:
Actions taken:
ResultsΒ
Traffic:
![](https://cdn.shopify.com/s/files/1/0814/9821/0641/files/unnamed_5_480x480.png?v=1708011247)
![](https://cdn.shopify.com/s/files/1/0814/9821/0641/files/unnamed_6_480x480.png?v=1708011261)
Revenue:
![](http://fisherseo.com/cdn/shop/files/IMG_2031.jpg?v=1707003890&width=1500)
SEO explained simply
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