Find FREE Competitor Backlinks with Bing

Find Competitors’ Backlinks with Bing Webmaster Tools

Bing Webmaster Tools is often overlooked but is a great free resource for SEO. Here’s how to use it to find your competitors' backlinks.

 

Setting Up

  1. Add Your Site: Set up Bing Webmaster Tools by adding your site as a property.
  2. View Your Backlinks: On the left-hand side, go to Backlinks to see referring domains, linked pages, and anchor text for your site.

Comparing to Competitors

  1. Add Competitor’s Site: Click Add a site to compare, enter the competitor’s URL, and Bing will allow you to compare backlinks.
  2. Compare Data: You can compare total referring domains, anchor text, and top referring domains.

Actionable Insights

By identifying gaps (sites linking to your competitors but not you), you can reach out for potential backlink opportunities.

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