SEO Updates 24th February 2026

πŸ†•Β A study by Profound found Markdown does not drive more AI traffic

β†’ For business owners: formatting alone will not increase AI visibility, content quality and authority still matter more.

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πŸ†•Β AI mode expanded to 53 languages - but local SEO still matters!

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πŸ†•Β Microsoft Advertising released a practical guide to AI Search

β†’ SEO and paid search are starting to overlap more, but organic visibility is still a separate discipline.

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πŸ†• Groups of links appearing as pop ups in AI mode on desktop

β†’ Links are still being used to support AI answers, so link building is not obsolete.

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πŸ†•Β LinkedIn adjusted SEO strategy after a drop in traditional search traffic

β†’ Even large platforms are seeing volatility, which means smaller sites need more defensive, diversified SEO strategies.

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