The December 2025 Core update has fully rolled out - the third core update of the year. Significant volatility recorded Google Search Liaison
New AI verification tools in Gemini AI - you can upload videos and ask if the content has been edited with Google AI
Hourly views in Search Console Google Search Central
SEO Stack now blends GA4 data with GSC data on the Search Console Comparison chart - excited to see where they go with this
Users can now filter by Forums in the SERPs again Ben Foster
The December 2025 Core Update has begun rolling out, may be done around New Years Day Google Search Central
SEO Gets now features Discover Traffic in the hamburger menu
Semrush shows very high SERP volatility on December the 13th
Sitebulb has launched lost and found URLs Patrick Hathaway
Dragon Metrics has been acquired by Semify Simon Lesser
Ahrefs has added a language filter in Keywords Explorer
Search Console has added insights into social channels Google Search Central
‘Have AI check prices’ buttons have been spotted in local search
Search Console is experiencing delays in the Indexing Coverage report Google Search Central
Shopping Research is now available in ChatGPT if you press '+' Nikos Iatropoulos
Ads are now starting to appear in AI mode for shopping queries Brodie Clark
Adobe have acquired Semrush for £1.9bn Daniel Foley Carter
Google Search Console adds branded query filter Martin Sean Fennon
Crawling documentation now has a new home Google Search Central
Gemini 3 is here Michael Boyens
AI overviews trigger for 21% of all keyword searches (from 145M different SERPs) Ryan Law
If you press tab and enter after entering a query in the address bar it triggers AI mode Brodie Clark
You can use document.designmode to edit pages live in Chrome Chris Long
Filters, folders and duplication have been added to the report builder on Ahrefs
Custom annotations have been added to Google Search Console Owain Lloyd-Williams
Google AI overviews lead to a 61% drop in organic CTR for queries Jason Urquhart
Ranking volatility has increased starting around 7th November Barry Schwartz
Removing and clarifying documentation for some structured data types - including practice problem Google Search Central
GA4 has introduced 'Last Month', 'This Month' and 'Quarter to date' date ranges Kyle Rushton McGregor
Google are indexing Grokipedia pages Pedro Dias
Google Business Profile has expanded the 'What's happening?' feature for restaurants Lisa Landsman
New Google product - Pomelli. Analyses website content and produces campaign ideas and branded creatives Joseph Michael
Google Search Console has announced the grouping of search queries in Insights Joe Hale
Google rolled out an update to prevent the Google Search Lite API from collecting the top 100 results in a single crawl Kateryna (Kate) Shevchenko
LLMs can now deep read your content at scale with BLOCKRANK Nick LeRoy
Elon Musk has launched 'Grokipedia' Fery Kaszoni
Google's AI mode is testing allowing users to select specific text and get a more detailed explanation (https://lnkd.in/e97jfJmu
)
Google is testing out a collapsible "Sponsored Results" section Sarah Perez
Google has begun testing an "Analytics Advisor" withing GA4 - an AI feature directly in Analytics Hanna Desai
Devs can now use the Gemini API to ground their apps with Google Maps data James Harrison Alisa Fortin
AI mode rolls out to 40 more countries Jules Ignacio Canlas
OpenAI launches instant checkout Aleyda Solís
Shopify now embeds products within WordPress pages Ian Ferguson
Claude has rolled out plugin support for Claude code Nathan Mzumara
Google is testing out AI generated descriptions replacing meta descriptions Brodie Clark
OpenAI has launched apps inside ChatGPT TechRadar
Google Business Profiles test out new 'Insights' feature (William_SEOPro on X)
Google updated the title wording in Merchant Centre Emmanuel Flossie
Cloudflare has adjusted its robots.txt signals to block AI overviews Jules Ignacio Canlas
Google launches new small business resource hub Matt G. Southern
Optimising for query fan outs increases AI search visibility Semrush
Google is cracking down on fake reviews Claudia Tomina
Google launches AI-powered Search Live feature - for real time visual search with audio and video Snurfle.com
August spam update has finished rolling out (Google Search Status Dashboard)
Google is testing new AI generated meta descriptions in the SERPs Chris Long
Detailed has been acquired by Ahrefs Glen Allsopp
Rank trackers still tussling with the removal of the &num=100 parameter which has shown a large drop in impressions in Search Console (The Search Herald)
Rules around links in Google Business Profiles are now more stringent - especially for multi-location businesses TDMP - Digital Marketing Agency
Rank trackers are having an interesting time this week!
It looks like Google has disabled the &num=100 results parameter - rank tracking and desktop impressions possibly affected (@tehseowner on X)
Possibility of large amounts of desktop bot traffic in GSC Brodie Clark
SEMrush has rolled out workarounds to deal with the rank tracking disruption Semrush
The algorithm now uses advanced AI to better understand user intent DIRECT SUBMIT INTERNET SERVICES LIMITED
Documentation has been removed from certain structured data types due to them no longer appearing in search results. Including course info, estimated salary, learning video, special announcement and vehicle listing Google Search Central
AI Search sends users to 404 pages 3x more than Google Search Matt G. Southern
LLM traffic converts about the same as organic search Danny Goodwin
Rumours around Apple launching an AI search engine TechRadar
Google's AI mode now works with Hindi, Indonesian, Japanese, Korean, Brazilian and Portuguese (Barry Schwartz - Search Engine Land)
Google may be testing AI overviews with Knowledge Panels Barry Schwartz
AI mode sees big improvements on STEM queries Matt G. Southern
Google August 2025 spam update rolls out (Google Search Status Dashboard)
Google confirms issue with crawl rate report John Mueller
Google adds guidance on JS Paywalls and SEO in documentation Roger Montti
Google are expanding links in AI mode Chris Long
AI mode expands to 180 countries Mark Williams-Cook
AI mode has added agentic booking Matt G. Southern
Ahrefs launches monthly dashboard comparing ChatGPT and Google Referral Traffic Ahrefs
ChatGPT traffic is down 52% in a month Danny Goodwin
The Links report doesn't have a 'last updated date' in Search Console Barry Schwartz
Google Quietly Announces Search Partner Network Placement Visibility Brooke Osmundson
Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic Matt G. Southern
WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites Roger Montti