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Find Keyword Cannibalisation using Google Searc...

Keyword cannibalisation occurs when multiple pages compete for the same search query, which can harm your SEO performance. To detect this, start by using Google Search Console. Look for instances...

BING - worth it for SEO in 2025?

Yes, optimising for Bing is definitely worth considering, especially with its growing reach in the UK. According to Ofcom’s Online Nation Report, Bing reaches 18.5 million adults, making up 39%...

SEO for SaaS Companies

One effective approach to optimising a SaaS website is to create industry-specific landing pages that combine the product offering with the unique needs of each sector. These tailored pages can...

Understanding Site Structure with Screaming Frog

Understanding Site Structure One of the easiest ways to assess a site's structure is to look at the main menu and homepage, where the most important pages are often linked....

The BEST keywords for SEO in Google's Keyword P...

Why Google Keyword Planner is Key for SEO Google Keyword Planner is often seen as a tool for PPC campaigns, but it’s incredibly useful for SEO as well. Instead of...

Boost Engagement Rate with GA4 & Screaming Frog

What is Engagement Rate? In GA4, engagement rate measures the percentage of sessions with meaningful user interactions, like clicking a link or spending time on a page. It’s a better...