News

Does SEO matter in 2024?

In short, I hope so! Or I'd be out of a job. Is SEO still relevant in 2024? As long as people are still are still searching on Google and...

Carousel Rich Results for Aggregators and Suppl...

Structured data is normally the key to a rich results - and new carousel rich resutls have been added for travel and shopping queries! This link shows a blog post...

Which SEO tools are free/open source?

GA4/Analytics - this is a tool I use to analyse user behaviour and how users are navigating around a site. Which pages are they landing on and clicking through to before...

EEAT Update

According to the Public Liason of Search for Google, Danny Sullivan, EEAT is not a ranking factor. Although we should still use it in practice!  

Discount Rich Results Update

As usual, Google has updated US Serps before UK Serps and tested a new rich results feature. It's showing a new rich result type which is 'discounts' where users can...

6 free ways to create new product categories to...

Here are a few bullet points about me, before we get to the good stuff: 8+ years doing SEO 6+ years doing eCommerce SEO Worked for 2 of the top...